On September 24, 1990 ‘So hard’ is released. It is about “two people living together; they are totally unfaithful to each other but they both pretend they are faithful and then catch each other out”. The black and white video is shot in Newcastle and co-stars Paul Gascoigne’s sister, Anna. A second twelve-inch mix is released featuring a virtual re-recording of both ‘So hard’ and the B‑side ‘It must be obvious’ by the KLF.